Aveda

 

Aveda Rosemary Mint 2-Step Routine - Shampoo & Conditioner Combo

Aveda is transparent in its efforts to be sustainable. For one, you can check sourcing details and the benefits of key ingredients on their website, along with blockchain tracing of their supply chain. The hair care brand also has a B Corp certification that verifies the social and environmental performance of companies. If you’re looking for a hair loss solution, try their rosemary mint clarifying shampoo and weightless conditioner.

Aveda was founded by Horst Rechelbacher in 1978. In 1970, Horst, on a trip to India, was introduced to the science of Ayurveda (the Hindu traditional holistic system of medicine and surgery from India), and suddenly his vision for his company was born. Horst formulated the first product, a clove shampoo, in his kitchen sink with help from Ayurvedic doctors - Vinod and Kusum Upadhyay.^[2][3] Today Aveda is part of Estée Lauder Companies Inc., based in New York. Rechelbacher sold Aveda to Estée Lauder Companies, Inc., in 1997 for $300 million, although Aveda continues to be run as a semi-autonomous entity.^[4][5] Upon selling the product to Estee Lauder Companies Inc., Horst also sold off the chain of salons to his successor, David Wagner. The salons formally known as Horst and Friends was renamed Juut Salonspa. In 2004, Aveda was awarded the prestigious Corporate Achievement Award at the Smithsonian Cooper-Hewitt National Design Museum.^[6] Aveda was one of the first beauty companies to endorse a set of principles designed to encourage greater environmental responsibility in business, known as The Ceres Principles (originally named The Valdez Principles). According to the company's website, "Aveda" is Sanskrit for "all knowledge". "Aveda" written phonetically as "अवेद", translates to "non-vedic" (or म्लेच्छ).